PURL's and GURL's

PURLs, or personal websites, are microsites used to capture direct mail or email campaign responses. Studies show that using PURLs with a relevant message increase response rates two to five times! PURLs are extremely affordable, fit easily into any marketing campaign, and thousands of customized PURLs can be created in seconds, based on your customer database or mailing list.

An example of a PURL:

www.axxessgroup.com/JohnSmith

This PURL will lead the recipient to a landing page, or microsite, personalized for "John Smith", and which would then allow you to interact with him on a personal level.

 

Companies have derived significant result using PURLs:

• $122 ROI per $1 spent on marketing
• 60% response rates
• 100s of new leads from one marketing campaign

One simple line added at the end of your direct mail or email campaign can achieve the following:

• Increase response rates
• Customize interactive marketing efforts spontaneously
• Gain valuable information about consumers
• Convert more prospects into sales and loyal customers
• Manage customer relationships effortlessly
• Send qualified, real-time leads to sales
• Track and measure campaign responses in real-time

AXXESS also offers QRcoded PURLs to enpower direct mail to accomplish the same results.

A GURL (Generalized URL) sends your recipient to a page of interest that is more generic and less personalized, yet is still highly relevant:
(www.axxessgroup.com/ToyotaTrucks)